Презентація на тему «Apple» (варіант 3)



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Apple Inc.

Слайд #2

Road Map
History
Some Interesting Facts About Apple
Company Profile
Mission & Vision
Market Share
SWOT Analysis
Conclusion

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1974
The idea for Apple Computers was
BORN

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1974
The idea for Apple Computers was
BORN
1976
First Computer was
SOLD

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1984
The Macintosh was
INTRODUCED

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1984
The Macintosh was
INTRODUCED
1985
was discharged
Steve Jobs

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1986
1990

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1990
1993

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1994
1996

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1998
1999
Apple introduced all-in-one
the iMac
Also Apple unveiled
the iBook

Слайд #11

And the Innovations continue…

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Some Interesting Facts About Apple

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Steve Wozniak
Steve Jobs
Apple was started by

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Steve Wozniak
Steve Jobs
To raise enough money they sold…

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Best Global Brands 2013

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APPLE SOLD 40 MILLION iPHONES LAST YEAR.
110,000 iPhones per day

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officially bigger than Microsoft ($73.7 billion)
Now, Apple generated revenue of
$156 billion

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Even bigger than the GDP of
100 other countries

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$470.94 B
$231.2 B
Enterprise Value
Total GDP

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Apple makes their employees work on
FAKE PROJECTS
until they can be trusted! 

Слайд #21

Early Galaxy S phones and their software were
Apple
Galaxy S
heavily influenced by the iPhone.

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Apple Inc.
Company Profile
Vision & Mission

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Apple Inc. Current Profile
Name
Apple Incorporation
Former CEO
Steve Job
New CEO
Tim Cook
Revenue
$ 156.508 billion (2012)
Area served
Worldwide
Headquarter
California, United States.
Total number of employees
72,800

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Mission Statement
"Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings." 

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Vision Statement
We are “committed” in producing high quality products and providing high quality service thus setting high industry standards for other competitors.

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Apple Inc.
Product Market Share
Local & International
Markets

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From Where Apple is Making Money

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From Where Apple is Making Money

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Global Market Share

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Current Growing Products of Apple are…
iPads
iPhones

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Apple Inc.
Competitors &
Products line

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iMac
iPod
iPod Nano
iPad
Mac Book Air
iPhone 4s
iPhone 5s
iPhone 5C

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Apple Inc. Competitors
Apple has many competitors like in computers…

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Apple Inc. Competitors
In smart phones industry

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Apple Inc. Competitors
In iPads industry

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Apple Inc.
SWOT Analysis &
Conclusion

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S
Faithful customers
Apple is a leading innovator in mobile device technology
Strong financial performance ($10,000,000,000 cash, gross profit margin 43.9% and no debt)
Brand reputation

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S
Faithful customers
Apple is a leading innovator in mobile device technology
Strong financial performance ($10,000,000,000 cash, gross profit margin 43.9% and no debt)
Brand reputation

Слайд #39

S
Faithful customers
Apple is a leading innovator in mobile device technology
Strong financial performance ($10,000,000,000 cash, gross profit margin 43.9% and no debt)
Brand reputation

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APPLE BRAND STRATEGY MODEL

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W
1.High price
2.Decreasing market share
3.Further Change in management
4.Long term gross margin decline

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O
1.High demand of iPad mini and iPhone 5
2.iTV launch
3.Growth of tablet and smartphone markets
4.Strong growth of mobile advertising market

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T
1.Rapid technological change
2.2013 tax increases
3.Rising pay levels for Foxconn workers
4.Strong dollar

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How to THINK DIFFERENT
Conclusion
For more than 35 years apple has been a trends set company able to foresee the future of domestic computers and consumers electronics, it will continuing it because apple's others name is innovation and apple know,

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Stay Hungry, Stay Foolish.
Think Different